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Tag: advertising

How Success Can Hurt a Business

June 18, 2009June 2, 2016 Dan Acree

John’s simple black and white flyer also noted his Texas State irrigator’s license number. The brief sales copy was on target and to the point. He hit all of the important things a homeowner might want to know—that he can fine-tune and repair your system.

 Dan Acree, Editor Blogs

Featured Archive Story

“Hey, didn’t you used to be Gary DiBello?”

By Dan Acree

From 1989 to 2003, Gary DiBello was as much a part of the morning routine in Texoma as a cup of coffee. He was a morning fixture as host of “Mornin’ Cup” on KTEN-TV Channel 10. DiBello joined KTEN in 1989 as a weekend anchor. Soon, the station bosses set him to work creating a local morning show. In short order, the station’s viewers were “Waking Up with Gary.”

Category: FOB

Alma Matters: Sherman’s Ex-Students’ Museum

By Edward Southerland

If you have a copy of the Sherman High School annual, The Athenian, for 1918, get hold of Betty Haralson Roberts (SHS ’45). In fact, if you have ever even seen one, tell Betty, for as far as she knows, there never was one.

Category: FOB

Photos by Anne Marie Shumate

Ten Thousand Words

By Dan Acree

In 1921 Fred R. Barnard in the advertising journal Printer’s Ink first coined the phrase “One Look is Worth A Thousand Words.” He later rephrased the ad headline to read, “One Picture is Worth Ten Thousand Words,” and credited it to an ancient Chinese proverb. The only thing ancient about the line was that he had made it up six years earlier. Regardless, I get his meaning.

Category: Dan Acree

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