“It’s an oversize, triple-thick lounge towel,” explained Cliff Prescott of Dallas and Lake Texoma. He is the man behind the big—no, make that fat—towel. “It’s big enough to stretch over a chaise lounge. The towels are one meter by two meters.” That’s three feet, three inches by six feet six inches, for those who don’t do metric. Most beach towels are about thirty-six inches by twenty-four inches, only slightly larger than a bath towel.