Selling the Bath

This article appeared in Winter 2007 issue of Texoma Living!.

You will see a smattering of higher end plumbing fixtures at Home Depot and Lowe’s—but for the really upscale stuff you’ll have to do a little more research.

Consumers motivated by big, splashy, ads in magazines and on television are becoming more interested in more unusual, more expensive plumbing in ever-expanding kitchens and baths. Leading the movement to plumbing advertising as art is Kohler Co. the 134-year-old Wisconsin manufacturer whose print and television ads have been touting sinks, toilets, and faucets as works of art.

Some of the advertising campaigns have been a bit edgy— receiving not-so-nice responses from both art critics and consumers alike. But the company sees its ads-as-art efforts as an important part of helping defi ne its products among a growing number of overseas manufacturers.

Kohler Co. has been employing artists of all genres to create unusual images for its print advertising worldwide. The 134-year-old  Wisconsin manufacturer whose print and television ads ave been touting sinks, toilets, and faucets as works of art.

Some of the advertising campaigns have been a bit edgy, receiving not so nice responses from consumers and critics alike. But the company sees its ads as art efforts, and an important part of helping define its products among a growing number of overseas manufacturers.