John’s simple black and white flyer also noted his Texas State irrigator’s license number. The brief sales copy was on target and to the point. He hit all of the important things a homeowner might want to know—that he can fine-tune and repair your system.
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Texting at 60 MPH
By Dan Acree
Young people don’t know to be fearful of things, so they tend to be bigger risk takers. Take texting and driving—simultaneously—for example.
Category: Dan Acree, Editor Blogs

The Starbucks Indicator
By Dan Acree
Six months ago a Starbucks barista told me sales were down. “Even the 2 and 3 cup-a-day drinkers are coming in just once a day now,” he said. More recently, last week in fact, that same barista said things were picking up. If we have money for a $4 cup of coffee and a $3 scone, things must be getting better, according to The Starbucks Indicator.
Category: Dan Acree

Jonathan Dryden
By Kathy Floyd
Jonathan Dryden’s hands create beautiful pieces of art from wood, but a childhood accident almost took away that gift. At thirteen-months old, he burned his hands so severely that he was not expected to have full use of them again. To everyone’s surprise, after three weeks in bandages, his hands slowly came back to life.
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