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Images should be 300dpi at the final size in the layout. On most consumer (costing under $400) cameras (handheld without a removable lens) they are usually set to a low resolution. When taking photos for our magazine you must use the highest setting. The example below demonstrates a typical menu option for setting the camera's resolution and quality setting. Your camera may vary. For our examplke we use a Olympus D-580.
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How an image is originally acquired will determine its resolution, and thus the size it can print at for clear and crisp printing.
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Low resolution images print with jagged edges and appear fuzzy.
Proper Resolution is Critical to Quality on Our Pages
Resolution is the measurement of the number of squares of color information in an inch.
The human eye cannot detect the squares of color if there are 300 or more in an inch. For clear and crisp printing, images at their final size in the layout should be at 300dpi (dots per inch = squares of color in an inch) or 400dpi if the images include text.
 (Crisp) |
 (Fuzzy) |
Resolution and size of an image are in inverse proportion to each other. An image 2 inches x 2 inches in size at 300dpi increased in the layout to 4 inches x 4 inches has a new resolution of 150dpi.
 Resolution = 300dpi Will print well |
 Resolution = 72dpi Will not print well |
 Zoom of 72dpi image This is what the whole thing will print like. -Ugly |
Upsampling: How you may be able to fix a low-res picture. (Not suggested except in an emergency to meet a deadline or if the photo cannot be retaken.)
Upsampling is when a low resolution image is saved to a higher resolution with no changes in dimensions. This process adds more pixels squares in an inch (dpi), but creates blurry images, ugly blocks of color, and high contrast in images. Upsampling will not produce clear and crisp printing results on a printing press.
72 dpi image Upsampled to 300dpi
This will not print well on press.
Images from the Internet
JPEG and GIF files are Internet images, saved with a compression process designed to remove color and visual quality to achieve small file sizes. Internet images are usually saved at a resolution of 72 dpi for quick screen loads and will not print clear and crisp on a printing press.
Physical dimensions of an image and resolution are in direct proportion to each other. Shrinking the physical dimensions of an Internet image by 4x will achieve decent printing results. (72dpi x 4 = 288dpi)
How to calculate the size you must reduce (shrink) an Internet image to get it to print well:
Reduce the size to 24% of its original size. (Because 72dpi is 24% of the 300dpi resolution you want)
Example:
Internet Image that is 3 inches x 3 inches, at 72dpi
You want to shrink it enough to get it to 300dpi for crisp printing
72/300 = 0.24
3 inches x 0.24 = 0.72 inches
Zoom into your images to see the quality. Be aware of your design, purpose of your printing, and the needs of your customers before using images from the Internet.
Images from your Scanner
Know the image size required for your layout before you scan. Guess larger if uncertain. If the photo is larger than the layout size, simply scan at 300dpi. If the photo is smaller than the layout size, adjust your scanner settings up.
- Adjust the scanner resolution setting
- Adjust the scan percentage size
Increase the scanning resolution above 300dpi by the same percentage you will be enlarging the original photo.
Example:
Photo size = 2 x 3 inches
Image layout size = 5 x 7 inches
5/2 = 2.5 (you will be enlarging the photo 2.5 times, or 250%)
Scan photo at 2.5x 300dpi, or 750dpi
If you need to enlarge anything larger than 300% it is best to contact your local service provider for a professional scan.
Images from your Digital Camera
Before taking a picture, determine the quality of an image and how it can be used in a layout. Use the highest quality setting available on the camera. The pixel dimensions of an image identify the resolution. Dividing the pixel width and height by 300 determines the dpi. Divide by 400 for images with text.
For example:
Digital Camera Image = 1200 pixels x 1600 pixels
1200/300 = 4 inches 1600/300 = 5.33 inches
Layout size for image = 4 inches x 5.33 inches
The image can print at this size or smaller for clear and crisp printing.
Images from stock photography companies
Know the image size required for your layout before you purchase stock photography online. Please read their information prior to purchase as it will determine, price, color, file size, copyrights, resolution and quality. Each image should be at a resolution of 300dpi for the final size in your layout.
Images from a friend
How your friend originally acquired the image will determine resolution and printing clarity. Ask your friend where the image came from and refer to the options listed above.