On Being a Cowboy
The Cowboy Culture as we know it has been defined as much by dime novels, movies, and television as any legitimate history book. The real cowboys of the 1800s and into the early 1900s were hardly as handsome or as musically talented as those actors playing the parts. Working cowboys were the earliest blue collar class of laborers trying to make a living in a rapidly modernizing, changing society.
The Cowboy Image
The cowboys we saw on television in the Fifites and very early Sixties taught us values and principles we wouldn’t learn at the dinner table or in school. There was a Code of Ethics by which all good cowboys lived:
You don’t shoot another man in the back—you face him straight on. You never disrespect a lady (even those with little respect for themselves, if you know what I mean.) And you don’t take someone else’s property—whether it be a horse, a cow, or a gold mine.
All good boys understood the Cowboy Way and we yearned for the opportunity to prove it. We wanted to be the Good Guy with the White Hat and we wanted to ride into town and save the day. The picture ponies gave us a chance to live that moment.
The Picture Pony
By most accounts the business of photographing kids on ponies began not long after the camera was invented. There are tintypes in museums with faded images of boys and girls astride, usually Shetland horses. There were also traveling photographers with goat drawn carts and other animals willing to be sat upon long enough for a picture to be taken.
Sometime around the 1930s—not coincidentally about the time of the first B-movie Westerns—pony photographers started carrying a collection of cowboy costumes. The idea was a smash success and over the next 40 years millions of children would be photographed on a pony outfitted in vest, chaps, six-guns in a holster, and a cowboy hat.
Ask a room full of boomers to raise their hands if they every sat on a pony for a picture and you’ll soon discover it was an experience shared en masse.
For city kids a few minutes on the back of a rented pony was as close as they would get to being a cowboy. But the photo would last a very long time.

Note the chalk marked number “C63” on the stirrup that identified the customer, in this case three year old Danny Dale Acree of Okmulgee, OK.
As the rider aged the photo might find its way into a frame and placed with reverence next to other cherished childhood keepsakes, like the photo of the naked baby on a white rug, or next to the subject’s bronzed baby shoes.
Being Hoppy or Gene
At that very moment sitting on that pony, each of us became Hoppy, Gene, or whomever might be our cowboy idol. For an instant and recorded on film forever, we became a real honest-to-goodness cowboy. And we felt as strong, and as brave, and as honor-bound as our idols.
We were Roy Rogers while in the front yard of our house in Minneapolis, in the apartment courtyard in Okmulgee, Oklahoma, or in front of the stoop of our Brooklyn row house.
Featured Archive Story

Lions and Tigers and Bears
I bought a book off the discount rack at a local bookstore not long ago entitled Quintessence: The Quality of Having IT. On the jacket fly, the author explained the book’s purpose. “This a book about the objects of this world that transcend their form and function, that offer more to us than we ask of them—that rise above themselves to assume iconic stature.”
Category: Edward Southerland

Certified Smart
By Will Watson
In the anteroom of the People’s Congress in Beijing, U.S. Ambassador to China Charles Whitfield nervously paces back and forth. In his early fifties, Whitfield has spent the better part of his adult years as ambassador to China. However, this is the defining moment, the culmination of his career.
Category: FOB

The Silver Screen Cowboys
At the heart of the thing, it is simple. Billy Holcomb loves movies, especially cowboy movies. “I like all of them, and I kept track of all of them—the bad men, the comics. I could tell you who the bad man was and the name of his horse.”
Category: People
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